About Us

Inspiration from craft; influences from the history of design with a favorite spot for Art Deco and Art Nouveau; new interpretation of classic shapes; and a combination of materials to create depth, richness, and presence, are the heart of Shuna, an independent hand-made jewelry brand founded and creatively directed by Shuna Goman.
"Jewelry offers women a unique opportunity to create a signature style that tells their story. My goal as a designer is to use shape and material to create timeless pieces that help my customer express and accentuate her individuality, today and for years to come." —Shuna Goman
In 2008, after graduating the Department of Jewelry and Fashion at the prestigious Bezalel Academy of Arts and Design, Shuna opened her first studio in Tel Aviv. There she designed and created collections in her unique signature style and incorporated Silver and Enamel, affordable materials that suited the desires of her young clientele.
"I was very lucky because what I loved to do was received so well, andeverything I made was sold instantly. Women came to my small studioevery few days to check out what's new and purchase more and morepieces for their personal collection." — Shuna Goman
As her experience and confidence as a designer grew, Shuna began to explore gold and precious stones. Designs became more mature and sophisticated, and bridal jewelry and engagement rings, events that Shuna’s followers began to celebrate, were added as permanent collections. Every collection is inspired by different shapes and traditional craftsmanship, and every piece is hand-made in the studio, with preciseness and attention to the smallest details.
"It gives me great pride to have clients that have been part of the brand andlet us into their lives for years, and joy to meet new people that have justdiscovered us and will hopefully let us be part of their lives also in thefuture."— Shuna Goman
Today, Shuna is located in the heart of Tel Aviv, on the lovely Masaryk Square, surrounded by independent designers, small shops, and neighborhood cafes. The spacious studio, designed by Yasha Gomen, Shuna's life partner and owner of an architectural firm specializing in Israeli urban design, is an inviting space that welcomes women (and men that are shopping for them!) to take their time, share their stories, and fall in love and go home with a special piece of jewelry.